MyRegards (Start up)

Freelanced from February 2023 to July 2023 / Position held: Graphic Designer and Social Media Manager

Problems to Solve:

• Branding

• Marketing Strategy

• Postcard Designs

How I helped solved them:

• Branding - In our meetings, it was communicated that the brand be represented as laidback, approachable, fun, and youthful. A monkey, duck, and bear were first floated as ideas for the mascot on the logo mark. Ultimately we felt the monkey best represented the attributes they were going for. They very much trusted my vision and gave me input when they felt it strayed, however, a lot of the work they were happy to run with.

• Marketing Strategy - Keeping with the approachable and youthful representation of the brand, I completed a few social media posts and a video that were playful in nature. Making the intention of MyRegards clear while pushing their biggest feature, no signup required.

• Postcard Designs - In addition with branding, I was asked to illustrate some postcard designs for customers to pick from in the event they did not have a photo to upload. We established main holidays and created multiple designs for a variety. These designs were again meant to represent a brand that wanted youthful, fun, and lighthearted work to be the backbone of its selling point. Again I was given creative reign here, with their input being what they would like to see or what was working.